Facebook, Instagram, Snapchat, Twitter, LinkedIn, and many other social media platforms have gone beyond being a place to meet and talk about personal problems; they are all now business places where buying and selling and rendering of services take place.
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Beginnings
Think about it; at some point, there was a time that the idea of the internet seemed very foreign to you. There was even a time when the idea of suggesting every home could have a personal computer seemed impossible. But now the business community at large can’t imagine being able to conduct business without the internet or a computer.
Social media has changed in the past years. There are new and helpful features that have been added to most platforms that can help express yourself the more. Now you can have decided to post a picture, video, emoji, sticker, Gif. You can write what is on your mind or what is happening around you at the moment.
Social Media Today
The way social media is portrayed now gives away too many competitions. Most of the platforms are trying so hard to incorporate new features into their platform and make sure that new inventions are available on their platform.
The features and technology all became competitive when Snapchat brought a facial technology that can interpret your facial look and help transform it into a funny, creative look. Many other techniques followed voice transformation and reaction stickers.
Now there are many things you could do on social media. You could upload a story, write content on your status, make funny videos, produce a mime, etc.
All these do not include the fact that you could also integrate your business to any of your social media platforms and attract more customers to your business worldwide. This is possible because most social media platforms now have advert features for your business. Therefore, you can run an advert for your business and choose your targeted audience.
As businesses are increasingly integrating social networking websites into their marketing strategy.
New Opportunities
Today’s social media trends offer new opportunities for advertisers to penetrate their target markets. This marketing platform can drive tremendous amounts of traffic and provide a more cost-efficient way for an online business to gain publicity. By getting more online visitors, a website has a better chance of getting conversions or actual sales. And because of that, this online marketing medium is causing a lot of stir among Internet businesses. In fact, for many online marketing professionals, social media is fast becoming the platform of choice for launching and promoting a business via the Internet.
On social media today, you can decide what you want you to see and what you don’t want to see. You can unfriend and block a user that seems to disturb or distract you. You can also report a fake or duplicate account and it will be removed and banned.
Future of Social Media
Social media seems incomplete without the ability to make voice and video calls to loved ones easily and comfortably without needing to use a different platform. Back in the days, calls are only possible with some platforms that offer only such services. But most of those platforms have fewer users, and that makes it almost impossible to connect to some people through such a feature. Most social media platforms then decided to add this feature to their platform making more comfortable and less expensive to push a voice or video call through to your loved ones on the same platform.
Technology seems to be increasing daily, and our social media platforms are not to be left out. They are also working really hard to make meeting new people easy and convenient. Though social media is not about meeting new people or building a fan base anymore, but it is still the primary aim of every social media platform.
We are expecting more features this year and it is believed that they will all be interesting.
